Advanced Portfolio Ideas
Magazine Front Cover - Individual
Magazine Research
Magazine Background Ideas (Part 1)
Magazine Front Cover - Drawing
Film - Group
Synopsis
Analysis of Initial Ideas
Roles Within The Group
Pre-Production Log Book
Signifying Elements
Research on Teaser Trailers
SWOT Analysis
TV Advertising Standards Code
List of Resources
Voiceover Script
BBFC Trailer Classification
Media Competitor's Campaign - Textual Analysis
Psychographic Profile of the Target Audience
Reasons Behind The Name of the Campaign
Call Sheet
Character Script
Permission Documents
Draft Storyboard
Storyboard
Voiceover Storyboard
Ideas Blast
Editing Log
Room Plan
Room Booking
Mocumentary Idea Pitch
Location Stills - Description
Risk Assessment
List of Resources 2
Revision of Trailer Idea
Media Competitor's Campaign - Part 2
Media Competitor's Campaign - Part 3
Radio - Group
Radio Advertisement Rules
Pre-Production Log Book
Sound Studio Permission
Radio Codes and Conventions
Name of Radio Campaign
Radio Idea Blast
Tuesday 1 December 2009
Wednesday 25 November 2009
Magazine Front Cover
As part of my Advanced Portfolio, I will need to produce my own magazine front cover which will help in attracting an audience for the film I will also be producing. Having limited experience in the use of Photoshop, every bit of practice I obtain will help my creativity and allow for a better quality product. This attempt will demonstrate the reasons for colour schemes, font types, size of the text and the layering used, amongst other things.
Colour is an important factor when producing a magazine, as the connotation associated with a particular colour can either reinforce or even subvert the other areas of your magazine production such as the content described by the text. I have used a dark blue to suggest a calm atmosphere within the magazine. The background blue, however, is also used to reinforce the brighter blue which is worn by the model. I have decided that although blue may be seen as a “calm” colour, the contrast can create a sense of interpellation which will help to attract a potential reader. “Marie Claire” conventionally uses mild colours as a way of attracting their target audience. I have been using “Marie Claire” as a way of comparing particular techniques used to speak out to a target audience, which their magazine aims for.
Another important aspect which determines how an audience will be attracted is the way a magazine such as “Marie Claire” uses the rule of thirds to place the model on the front cover. I have placed my model in the last third of the framing as I believe this gives the impression that the model is looking out of the magazine as well as the fact that she is facing towards the left side of the magazine which again makes it look as though she is facing the reader. This works at a personal level as the model may work as an interpellation device for the reader. The way the model is posing may also reinforce this personal level of conversation. Anne Cronin suggests that compulsive individuality is another technique used to entice an audience. The model on my front cover reinforces the idea that if you buy this issue, you may "become" that model.
The title itself, and the font associated with the magazine is another way in which an audience can be attracted. The title has its own connotation, and these tend to be positive which could lead to the magazine being bought, even if the reader is not a regular buyer. Depending on the layering, the masthead may be underneath or above the model, depending on the issue. However, as the font type is associated with the magazine, the reader may already recognise that the magazine is “Marie Claire”. Whether the masthead is above or below the model also helps to create a sense of depth. I have placed the model beneath the title for the reason just mentioned - that it creates a deeper sense of depth. This may also help to “lure” the reader in the magazine and is again reinforced by the pose created by the model.
As well as the main title, there are also sub texts used which help to give more information about the articles within the magazine. The lexis used can be important as key words may lead to the reader purchasing the magazine. The topics on discussion must also relate to the other areas of the magazine such as the model and the way she poses. I used the topic of travel to attract an audience. This may be associated with blue which in turn connotes calmness and this is what a person hopes to achieve on a holiday. The other topic can be linked to holiday as clothing is an important issue when travelling abroad, so this might further attract the potential reader.
Colour is an important factor when producing a magazine, as the connotation associated with a particular colour can either reinforce or even subvert the other areas of your magazine production such as the content described by the text. I have used a dark blue to suggest a calm atmosphere within the magazine. The background blue, however, is also used to reinforce the brighter blue which is worn by the model. I have decided that although blue may be seen as a “calm” colour, the contrast can create a sense of interpellation which will help to attract a potential reader. “Marie Claire” conventionally uses mild colours as a way of attracting their target audience. I have been using “Marie Claire” as a way of comparing particular techniques used to speak out to a target audience, which their magazine aims for.
Another important aspect which determines how an audience will be attracted is the way a magazine such as “Marie Claire” uses the rule of thirds to place the model on the front cover. I have placed my model in the last third of the framing as I believe this gives the impression that the model is looking out of the magazine as well as the fact that she is facing towards the left side of the magazine which again makes it look as though she is facing the reader. This works at a personal level as the model may work as an interpellation device for the reader. The way the model is posing may also reinforce this personal level of conversation. Anne Cronin suggests that compulsive individuality is another technique used to entice an audience. The model on my front cover reinforces the idea that if you buy this issue, you may "become" that model.
The title itself, and the font associated with the magazine is another way in which an audience can be attracted. The title has its own connotation, and these tend to be positive which could lead to the magazine being bought, even if the reader is not a regular buyer. Depending on the layering, the masthead may be underneath or above the model, depending on the issue. However, as the font type is associated with the magazine, the reader may already recognise that the magazine is “Marie Claire”. Whether the masthead is above or below the model also helps to create a sense of depth. I have placed the model beneath the title for the reason just mentioned - that it creates a deeper sense of depth. This may also help to “lure” the reader in the magazine and is again reinforced by the pose created by the model.
As well as the main title, there are also sub texts used which help to give more information about the articles within the magazine. The lexis used can be important as key words may lead to the reader purchasing the magazine. The topics on discussion must also relate to the other areas of the magazine such as the model and the way she poses. I used the topic of travel to attract an audience. This may be associated with blue which in turn connotes calmness and this is what a person hopes to achieve on a holiday. The other topic can be linked to holiday as clothing is an important issue when travelling abroad, so this might further attract the potential reader.
Wednesday 18 November 2009
Dreamweaver
I was able to use the program Dreamweaver in the previous lecture. However, unlike Photoshop, it provided more difficulties and was generally more complex. It provided further understanding as to how websites are produced and will help my production of the website stage in the Advanced Production.
The program incorporates every aspect of the website in layers which mean that a tiny mistake can make a big differece in its production. The mistakes I made helped me understand the fact that the website production will take a long time to plan and make.
The program incorporates every aspect of the website in layers which mean that a tiny mistake can make a big differece in its production. The mistakes I made helped me understand the fact that the website production will take a long time to plan and make.
Friday 13 November 2009
Further development of my understanding in digital media.
My creativity has been advanced by the use of the program Photoshop. This has focused my understanding of editing towards digital aspects of the media and the way it can be used to change perspectives and views of a particular audience. Having no knowledge of this program before has meant that being able to use particular tools for creative purposes has also created a further interest in editing and how it can be used to minipulate information.
I have also been able to use an electronic catlogue to find particular books for which research was needed. Although I have used this catalogue before, I have been able to understand the way it works and how the books are located. This has meant that I can save time by finding books more easily and accurately.
Other digital technology, such as web 2, has meant that my evaluative skills have also been furthered through the use of websites such as Blogger and Youtube, where critical evaluations of the my AS coursework and my future coursework will help my understanding of digital media, and how it can be viewed throughout the internet by anyone.
I have also been able to use an electronic catlogue to find particular books for which research was needed. Although I have used this catalogue before, I have been able to understand the way it works and how the books are located. This has meant that I can save time by finding books more easily and accurately.
Other digital technology, such as web 2, has meant that my evaluative skills have also been furthered through the use of websites such as Blogger and Youtube, where critical evaluations of the my AS coursework and my future coursework will help my understanding of digital media, and how it can be viewed throughout the internet by anyone.
How has my creativity developed through the use of digital technology?
Digital equipment has influenced the planning of my ideas, whereby the product which I created, had been altered and changed to a big extent during the three stages of the process. This has lead to a product which may not represent the set ideas I began with as the changes I had made took place due to my creative development and also means that the genre, originally decided on, was slightly subverted and reinforced in certain places with editing and camera work techniques.
At a practical level, it means that I can identify with the use of such equipment and how particular functions on these technologies work to create a product more accurately related to my ideas. The use of such equipment means that, for the future creation of a media product, I will be able to recognise what my capabilities and challenges are, by being able to identify with the evaluation of what went well and what went badly when using such equipment previously. These capabilities will mean that I can approach filming and editing or any other tasks which involve digital equipment, sure that what I have planned on doing can be done without any mistakes, due to my further knowledge of the digital equipment, and how this can work along side my creativity. Due to the level of expense involved with the equipment, a full paper analysis of safety measures were taken to insure that the equipment was secure no matter where it was taken to. This gave me the chance to film on locations that were representative of my ideas, furthering the creative aspect of the product.
As well as this, there is also the distribution aspect of these digital technologies which gave me an insight into newer technologies such as web 2. My final product, after editing, had the opportunity be viewed all over the world on the internet through sites such as YouTube. Using these websites has raised my awareness that media can be viewed with much more ease involved than other methods such as newspapers or television. Furthermore, user generated comments on these websites also helped as an analysis of my final product and has lead to advice which I can incorporate into my future products.
DVD is another form of digital technology which has aided my understanding of certain distribution methods. This form of technology means that my product can provide entertainment more easily than analog methods such as video, which may also be harder to access and the quality will be lower. DVD can also provide more entertainment than video or other analog methods in the sense that it has a bigger storage space; so therefore, it can contain more information for the viewer to interact with. This is important as the viewer may be interested in some of the features provided on DVD’s
At a practical level, it means that I can identify with the use of such equipment and how particular functions on these technologies work to create a product more accurately related to my ideas. The use of such equipment means that, for the future creation of a media product, I will be able to recognise what my capabilities and challenges are, by being able to identify with the evaluation of what went well and what went badly when using such equipment previously. These capabilities will mean that I can approach filming and editing or any other tasks which involve digital equipment, sure that what I have planned on doing can be done without any mistakes, due to my further knowledge of the digital equipment, and how this can work along side my creativity. Due to the level of expense involved with the equipment, a full paper analysis of safety measures were taken to insure that the equipment was secure no matter where it was taken to. This gave me the chance to film on locations that were representative of my ideas, furthering the creative aspect of the product.
As well as this, there is also the distribution aspect of these digital technologies which gave me an insight into newer technologies such as web 2. My final product, after editing, had the opportunity be viewed all over the world on the internet through sites such as YouTube. Using these websites has raised my awareness that media can be viewed with much more ease involved than other methods such as newspapers or television. Furthermore, user generated comments on these websites also helped as an analysis of my final product and has lead to advice which I can incorporate into my future products.
DVD is another form of digital technology which has aided my understanding of certain distribution methods. This form of technology means that my product can provide entertainment more easily than analog methods such as video, which may also be harder to access and the quality will be lower. DVD can also provide more entertainment than video or other analog methods in the sense that it has a bigger storage space; so therefore, it can contain more information for the viewer to interact with. This is important as the viewer may be interested in some of the features provided on DVD’s
Friday 23 October 2009
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